We have decided to aim our thriller at 18 to 25 year olds, as we are giving it an 18 certificate. Our reasoning behind this is due to a torture scene that will take place at the beginning of our film, ultimately being to horrifying for under 18’s. Taking in to consideration our age restrictions of 18+ we have decided to place it into the psychographic group of Emulator-Achievers. We have chosen this group as we believe that most of our viewers will predominantly evolve from it. We have also looked into the Advertisers Social Grades from the Advertising Association; we decided to place our film within the Working class excl skilled and the lowest level of subsistence, as these two groups have more free time than the others and will appreciate our hybrid genre of a Horror-Thriller.
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